The business of human odour

22 12 2010

The business of human odour: “Fortunately, the human body emits numerous smells considered unacceptable in civilised society. The mega quantity of odour that human bodies produce per day is immeasurable, but whatever small portion has been captured generates a huge amount of business. The $30.5 billion global body fragrances market in 2006 will grow to be $35 billion in 2011. Premium fragrances comprise 60 per cent of the market, women’s fragrances account for 66 per cent of total sales.”

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